Privacy Policy

Last updated: 18 September 2026

Your privacy matters to us. This policy explains, in plain language, what we collect when you use Soil Health, why we collect it, and the choices you have. If anything here is unclear, email us at contact@soil.health.

In short: we collect what we need to give you your coaching and keep your account running. Your conversations are kept private and are never sold. You can see, correct or delete your data at any time.

Who we are

Soil Health ApS is responsible for your data.

What we collect

Your email, to set up your account and to help you if you get in touch.

Anything you choose to add to your profile, such as your country, gender, age range and language. These are optional.

Your coaching conversations. Coaching happens by voice. We process your audio to run the conversation and save a written transcript, so you can pick up where you left off.

Your subscription, if you have one. We keep track of your subscription status. Payment is handled by the App Store or Google Play, so we never see your card details.

How you use the app. We collect basic analytics about how the app is used, including recordings of how people move through the screens, so we can spot problems and improve things.

Basic technical data, such as your device type, app version and IP address, collected automatically to keep the app running and secure.

Why we collect it

To give you the coaching, to run and protect your account, to handle subscriptions and to make the app better. For sensitive things you share, and for optional extras like analytics and notifications, we rely on your consent, which you can withdraw at any time. For everything else, we rely on providing the service you asked for and on keeping it secure.

Your conversations and AI

Your coaching is powered by a specialist AI provider. Here is how we keep it private:

  • Your conversations are never used to train AI models.

  • We never attach your name, email or account to what we send. It goes without anything that identifies you.

  • The AI provider keeps conversation data for no more than 30 days to run the service, then deletes it for good.

Because we don't attach your identity, no one on the AI side can tell whose conversation is whose. That is deliberate. It means everything is cleared on that rolling 30-day cycle rather than tied back to you.

Who else sees your data

We keep this tight. A small number of trusted providers help us run the app, for things like hosting and storage, the AI that powers coaching, payments, analytics and app updates. They can only use your data to provide their service to us, under contracts that require them to protect it. We never sell your data. If you would like the current list of providers, just ask.

Some providers are based outside the EU, including in the United States. When your data goes there, we protect it using the European Commission's Standard Contractual Clauses.

Keeping your identity separate

Your transcripts are stored under a random ID, not your email. Your email lives separately, in our login system. We can connect the two, but only if you ask us for support or the law requires it.

How long we keep it

We keep your account and coaching content while your account is active. If you delete your account, we remove your profile and transcripts from our systems, and anything held by our providers is cleared in line with their own retention. Conversation data on the AI side is always gone within 30 days. We may keep proof of purchase where accounting or tax rules require it, and backups are overwritten after a short period. We keep analytics and technical logs for as long as we need them to run, secure and improve the service.

Your choices

At any time, you can:

  • See a copy of your data

  • Fix anything that's wrong

  • Delete your account and content, in the app or by emailing us

  • Object to or limit how we use your data

  • Get a portable copy of what you gave us

  • Withdraw consent, including for analytics or notifications

Email contact@soil.health and we'll help. You can also contact the Danish Data Protection Agency, Datatilsynet (datatilsynet.dk), if you have a concern.

Children

Soil Health is for people aged 18 and over. We do not knowingly collect data from anyone younger, and if we learn that we have, we will delete it.

Keeping your data safe

We use sensible security measures, including encrypting data while it travels, limiting who can access it, and keeping your identity separate from your conversations. No system is ever perfect, but we take this seriously and act quickly if something goes wrong.

Changes

If we make important changes, we'll update the date at the top and let you know in the app or by email when it matters.

Contact

Soil Health ApS — contact@soil.health